About Us

It started with a simple thought.

Why do all dog collars look the same?

Dogs have personalities.
They have quirks, moods, habits, and stories.
But most collars treat them like they’re generic.

We didn’t think that made sense.

More than a collar

MY PUPPY COLLAR was created to celebrate what makes every dog different.

Not with costumes.
Not with uncomfortable accessories.
But with something they already wear every day — made better.

Our customizable collar lets you design your dog’s look using interchangeable charms, so their style can change as often as their personality does.

One collar. Endless ways to make it theirs.

Designed for real dogs

We believe fun should never come at the cost of comfort.

That’s why every MY PUPPY COLLAR is made with:

Pet-safe, non-toxic materials

Lightweight, comfortable design for all-day wear

Secure charm fit with no dangling pieces

Waterproof construction for real life (and real dogs)

It’s playful for you — and practical for them.

Built for moments that matter

From everyday walks to birthdays, holidays, and “gotcha days,” our collars are designed to be part of your dog’s life — not just a photo.

Swap charms. Tell their story.
Celebrate the little things.

Our promise

We’re here to make products that:

Feel personal, not mass-produced

Are fun without being gimmicky

Are made with care, intention, and love for dogs

Because your dog isn’t just a pet.
They’re family.

Join the pack

Thousands of dog parents are already using MY PUPPY COLLAR to show off their pup’s personality.

We’d love to see yours too.

Tag us and share your dog’s look.
Because no two dogs — or collars — should ever be the same.